Primary

Meet The Primary Palette-your new favorite water-based paint for transforming interiors with flair! Our paints are packed with rich, pigment-based colors that go beyond the ordinary, bursting with vibrancy in shades most others can’t touch. Once dry, they settle into a gorgeously matte finish, bringing incredible depth and character to any surface.

Feeling creative? Mix and match shades or give your surfaces an extra layer of durability with our water-based lacquers and coatings. Just a heads-up adding these might soften that matte magic a little, so we suggest testing it out first to make sure it’s just the look you're after!

Curious to explore all the possibilities? Grab one of our hand-painted, hand-assembled color cards and let your imagination run wild!

Featured
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Crimson 1040
from £6.45
Tomato 1041
Tomato 1041
from £6.45
Signal Red 1078
Signal Red 1078
from £6.45
Coral 1042
Coral 1042
from £6.45
Vermilion 1098
Vermilion 1098
from £6.45
Orange 1043
Orange 1043
from £6.45
Naples Yellow 1058
Naples Yellow 1058
from £6.45
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Mid Chrome 2002
from £6.45
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Chrome 1049
from £6.45
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Lemon Yellow 1082
from £6.45
Imperial Green 2006
Imperial Green 2006
from £6.45
Viridian 1063
Viridian 1063
from £6.45
Brunswick 1055
Brunswick 1055
from £6.45
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Emerald Green 1095
from £6.45
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Chromakey Green 1080
from £6.45
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Lime Green 1099
from £6.45
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Mint 1057
from £6.45
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Turquoise 1053
from £6.45
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Sky Blue 2001
from £6.45
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Hawaii 2007
from £6.45
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Midnight Blue 1034
from £6.45
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Prussian Blue 1085
from £6.45
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Oxford Blue 1062
from £6.45
Deep Blue 1079
Deep Blue 1079
from £6.45
Ultramarine 1035
Ultramarine 1035
from £6.45
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Royal Blue 2003
from £6.45
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Chromakey Blue 1079A
from £6.45
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Ultimatte Blue 1084
from £6.45
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Azure Blue 1094
from £6.45
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Orient Blue 1052
from £6.45