Primary

Meet The Primary Palette-your new favorite water-based paint for transforming interiors with flair! Our paints are packed with rich, pigment-based colors that go beyond the ordinary, bursting with vibrancy in shades most others can’t touch. Once dry, they settle into a gorgeously matte finish, bringing incredible depth and character to any surface.

Feeling creative? Mix and match shades or give your surfaces an extra layer of durability with our water-based lacquers and coatings. Just a heads-up adding these might soften that matte magic a little, so we suggest testing it out first to make sure it’s just the look you're after!

Curious to explore all the possibilities? Grab one of our hand-painted, hand-assembled color cards and let your imagination run wild!